Battle Royale
Down in Manhattan tonight, I walked from 116th to 42nd down Broadway, from Columbia Univ to Times Square. Along the way, I did a little market research.
Up here, it's almost impossible to not trip over a Dunkin' Donuts, and they are ostensibly popular for their coffee. So is Starbuck's. I noticed a couple of each when I started, so I decided to do a little survey... which one is more prevalent?
Along those 78 blocks, by a margin of 14:5.5*, the winnah is...
Starbuck's. Yeah, I know, anyone outside of the NE is going to be going "Well duh..." but you have no idea how common DD is up here. For the first 40 blocks, it was a dead heat, but then as I got down towards Lincoln Center and the posher areas, Starby's pulled ahead by a *large* margin.
The people's addiction has spoken.
*There was a huge DD 1/2 block off of B'way at 66th, so I counted it as half. :)
Up here, it's almost impossible to not trip over a Dunkin' Donuts, and they are ostensibly popular for their coffee. So is Starbuck's. I noticed a couple of each when I started, so I decided to do a little survey... which one is more prevalent?
Along those 78 blocks, by a margin of 14:5.5*, the winnah is...
Starbuck's. Yeah, I know, anyone outside of the NE is going to be going "Well duh..." but you have no idea how common DD is up here. For the first 40 blocks, it was a dead heat, but then as I got down towards Lincoln Center and the posher areas, Starby's pulled ahead by a *large* margin.
The people's addiction has spoken.
*There was a huge DD 1/2 block off of B'way at 66th, so I counted it as half. :)

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I can't find the study I'm looking for which discussed the saturation of Boston with DDs, but this will have to stand in. http://bostonist.com/2007/04/26/boston_runs_on_dunkin.php The article I'm looking for came out about a year ago. Poop.