Interesting idea...

Apparently there is a nation-side campaign the UK to get people to add an emergency contact number in their cell phone with the entry name of ICE for In Case of Emergency. EMTs, police, etc, are being told to look for that entry so they can get ahold of someone for medical information etc, quickly without having to try and find entries for 'Home' (where they may not be anyone there), 'Mom' (who may not be the contact of choice), etc. After the July 7th bombings in London, it reportedly is catching on fairly quickly, and now it's bouncing around our shores on the other side of the pond. I realized that my own contact of choice, ginkgo, is listed under her full name, and not anything that would indicate that she would be a good contact. (Multiple ICE numbers are suggested to be entered as ICE1, ICE2, etc, in the order of preference.)

Comments? Looking for a downside here... it always struck me as a bit of a security risk to have your house listed obviously... a quick reverse lookup and whoever has your phone has your address as well. Lose your phone and keys, and voila - instant B&E without the B. I can't say that I can see such a problem with this, it's more a matter of people knowing to look for the entry.

Interesting idea...

Apparently there is a nation-side campaign the UK to get people to add an emergency contact number in their cell phone with the entry name of ICE for In Case of Emergency. EMTs, police, etc, are being told to look for that entry so they can get ahold of someone for medical information etc, quickly without having to try and find entries for 'Home' (where they may not be anyone there), 'Mom' (who may not be the contact of choice), etc. After the July 7th bombings in London, it reportedly is catching on fairly quickly, and now it's bouncing around our shores on the other side of the pond. I realized that my own contact of choice, ginkgo, is listed under her full name, and not anything that would indicate that she would be a good contact. (Multiple ICE numbers are suggested to be entered as ICE1, ICE2, etc, in the order of preference.)

Comments? Looking for a downside here... it always struck me as a bit of a security risk to have your house listed obviously... a quick reverse lookup and whoever has your phone has your address as well. Lose your phone and keys, and voila - instant B&E without the B. I can't say that I can see such a problem with this, it's more a matter of people knowing to look for the entry.

Speaking of strange ad campaigns...

Has anyone else caught the new BK ads for their Chicken Fries product?

Let's start right out with saying that whoever came up with the name should be shot - it *sounds* nasty. They're basically chicken tenders shaped like big fries or fried mozzarella sticks. But it gets worse.

They've been running this really odd ad on Adult Swim recently, and *often*.

Imagine, if you will... a thrash concert. The band members are all wearing strange chicken headpieces. Everyone is writhing around on the dance floor and looking really grody-sweaty. And they keep saying 'fried'. Got the atmosphere? Great.

Now add:

The band's name is Coq Roq.
The tagline is "Bob your head!"
The lyrics include "Bob your head, to the beat! Bob your head, shake your little white meat!"
Now add in that the *only* people you see eating the long cylindrical food items are girls, generally all in one long insertion. Oh, and you never see them bite, that I recall.

Sex sells? REALLY?

Speaking of strange ad campaigns...

Has anyone else caught the new BK ads for their Chicken Fries product?

Let's start right out with saying that whoever came up with the name should be shot - it *sounds* nasty. They're basically chicken tenders shaped like big fries or fried mozzarella sticks. But it gets worse.

They've been running this really odd ad on Adult Swim recently, and *often*.

Imagine, if you will... a thrash concert. The band members are all wearing strange chicken headpieces. Everyone is writhing around on the dance floor and looking really grody-sweaty. And they keep saying 'fried'. Got the atmosphere? Great.

Now add:

The band's name is Coq Roq.
The tagline is "Bob your head!"
The lyrics include "Bob your head, to the beat! Bob your head, shake your little white meat!"
Now add in that the *only* people you see eating the long cylindrical food items are girls, generally all in one long insertion. Oh, and you never see them bite, that I recall.

Sex sells? REALLY?